sarah lee han

HCDDesignPublicationsPERSONAL

visual design

values-based visual identity & storytelling • accessible web design • function meets form • impactful data visualization • content-informed presentation design

web

The Wallace Center for Maternal, Child & Adolescent Health at UC Berkeley

Leveraging the visual identity I created, I designed and developed a website using Adobe CS, Webflow, and WordPress to further establish the digital presence of The Wallace Center as an emerging player in the field of public health, technology, and innovation.

home page
about us
project page: listening to communities
brand

Shield the Bay

Led by a team of designers and students, Shield the Bay produced and distributed specially designed, 3D-printed face shields to hospitals and emergency response systems in order to meet healthcare professionals’ needs on the frontlines of COVID-19. To establish a visual identity that reflected the Bay Area community, I designed a logo, color palette, and brand guide that served especially useful in Shield the Bay's fundraising efforts.

learn more
report

Reimagine Lab for Blue Shield of California Foundation

In 2021, I synthesized data from grant reports and project materials and designed a vibrant, branded  deck for Reimagine Lab, a HCD accelerator that develops innovative domestic violence prevention programming for underserved populations for their funders at the Blue Shield of California Foundation.

report

Berkeley Media Studies Group

As a media studies researcher, I conducted ethnographic content analyses and media advocacy research for a range of public health issues, including violence prevention, targeted marketing of junk foods, and immigration. To understand the narrative of each of these issues and learn how public health advocates can leverage effective messaging, I monitored news coverage and social media trends. In addition to this role, I was also BMSG's Communication Design Officer, developing style guides and creating unique and impactful data visualizations, presentations, and reports.

See these reports and read more about BMSG's research:

brand

Blossom Wellness

After conducting an in-depth interview to understand their vision, values and goals, I drafted three vibrant moodboards, as well as a target client user persona, for Blossom Wellness, a social impact consultancy for environmental health, community organizing, and advocacy organizations.

HCDDesignPublicationsPERSONAL
linkedinRESUME